What is the most useful marketing tool?

The structure of marketing mix seems to be very complicated because it consist of numerous components. Of course it is a great idea to make us of all of them but in fact most of the companies are limited in recourses and time. It means that you must get the effect very fast and using not much time and money. That is why it is preferable to concentrate on the components which will give an opportunity to improve your profit potential.

That is why many companies include in their marketing strategy cheap promotional gifts which can be used in practically every sphere of business. For example, you can choose political promo products if your company is working in sphere of Public Relations. You can make use of different marketing products to promote your candidate. For example, you can deliver custom made T-shirts with the face and information about your candidate. Another sphere of business where most of the businessmen make use of promotional gifts is healthcare. Many pharmaceutical companies deliver free Healthcare Promotional Products with the logo of their company of course the most useful information about their latest products which make other people’s life better.